Today is Thanksgiving in the U.S., so that means I, like all Americans, will spend the day being as gluttonous and self-indulgent as possible. And in honor of this decadent holiday here is an advertisement for Camel cigarettes that was in Life magazine in 1936. The ad argues that smoking cigarettes improves digestion and Camel recommends smoking at least one cigarette between each course of one’s Thanksgiving dinner “for digestion’s sake”. I wonder if this didn’t catch on because too many people were ashing in the gravy boat? Whatever the reason may be, I’d like to wish everyone a happy and healthy Thanksgiving.
Click on the image to see it full size. The entire text from the advertisement is below, too.
From the ad:
Thanksgiving Dinner… and then the peaceful feeling that comes from good digestion and smoking Camels!
OFF TO A GOOD START — with hot spiced tomato soup. And then–for digestion’s sake–smoke a Camel right after the soup.
THE MAIN EVENT — The time-honoured turkey of our forefathers–done to a crisp and golden brown–and flanked by a mountain of ruby cranberry jelly. By all means enjoy a second helping. But before you do–smoke another Camel. Camels ease tension. Speed up the flow of digestive fluids. Increase alkalinity. Help your digestion to run smoothly.
DOUBLE PAUSE — First–for the crisp refreshment of a Waldorf Salad–then–once again, for the sheer pleasure of Camel’s costlier tobaccos. This double pause clears the palate–and sets the stage for desert.
WHAT WILL YOU HAVE FOR DESSERT? Reading in a circle, there’s luscious Pumpkin Pie… Mince Pie a la mode… layer cake with inch-deep icing… a piping-hot Plum Pudding… and Camels to add the final touch of comfort and good cheer. For when digestion proceeds smoothly, you experience a sense of ease and well-being.
SO TO A HAPPY ENDING — over coffee and your after-dinner Camels. Enjoy Camels–every mealtime–between courses and after eating–and you can lean back in your chair feeling on top of the world.
FOOD EDITOR — Miss Dorothy Malone says: “It’s smart to have Camels on the table. My own personal experience is that smoking Camels with my meals and afterwards builds up a sense of digestive well-being.”
“THE BEST MEAL I ever ate would be a disappointment if I coldn’t enjoy Camels,” says William H. Ferguson, salesman. “I smoke Camels as an aid to digestion. There’s nothing like Camel’s to set you right.”
Good food and good tobacco go together naturally!
Right down the line–from explorers living on “iron rations” to the millions of men and women who’ll heartily enjoy a big Thanksgiving dinner–it is agreed that Camels set you right! You enjoy more food more and have a feeling of greater ease after eating when you smoke Camels between courses and after meals.
Enjoy Camels all you wish–all through the day. Camel’s costlier tobaccos as supremely mild. Steady smokers say that Camel’s never tire the taste or get on the nerves. And when you’re tired, try this: get a “lift” with a Camel!
Camels are made from finer, MORE EXPENSIVE TOBACCOS . . . Turkish and Domestic . . . than any other popular brand.
FOR DIGESTION’S SAKE — SMOKE CAMELS
(Via The Society Pages)